Earthly Beauty retail store is officially Open for Business!

Earthly Beauty officially opened its doors for business on Monday, February 18, 2019!

We are located in Rockbrook Village, tucked between Pigtails and Crewcuts and The Clothiers Daughters.  You can shop online or at our beautiful store.

It has been a tremendous journey and a fun adventure selecting the very special brands and makers we have placed in our store.

First to explain why we feel our products are special.

Earthly Beauty was born out of the desire to provide a place where you can trust that the products being sold have been researched to comply with one over-riding mantra which is to “Do no harm.”  This is done by ensuring that all products comply with the three core principles of Non-toxic, Cruelty-free, and Sustainable.

The companies we choose to source our products are transparent in regard to the ingredients they include and that the sourcing and manufacture of these ingredients “do no harm” to you, the consumer, but also to the environment from which the ingredients are harvested nor to animals which means the products are mostly vegan.  The few animal ingredient exceptions are beeswax, honey, and humanely and sustainably produced goat milk.  A few of our makers actually have sustainable farms where they harvest bees wax or goat’s milk or herbs used to make their products. We will not promote any products that were produced using animal testing.

Our tagline is compassionate skincare… for life.  With that in mind, we have categories of products for all ages, genders, and needs. This includes bath and body, facial care, mama and baby, as well as men’s shave and beard care.  We even have some products for your sensitive pup.  Great effort was made to include the small business owners such as ourselves and it has been great fun getting to know them.  To that end we have a local artisan for one of our soap lines and are still working to include a few more local artisans.

And now for introductions to a few of our makers.


18th Street Soap Company was specifically chosen because of their commitment to never use palm oil.  We have chosen the soaps that only use essential oils for fragrance and are proud to display them on our shelves.  Plus the essential oils make the place smell great!


Rosemira skincare products are a favorite of ours because of the great amount of care that is put into choosing each ingredient for the particular benefits it infuses into the product.  98% organic and 90% vegan Rosemira does not skimp on the quality of their ingredients.  Dr. Mira Herman has earned degrees in Chiropractic and Acupuncture, as well as certified credentials in herbal medicine, nutrition and deep-tissue massage.  All of this knowledge goes into her formulations.


Grateful Body was developed by Shannon Schroter who during his college years suffered the loss of two of his sisters who died from cancer in their 20’s. This initiated a strong desire to understand the essentials of healing. He commensed intense study of the Traditional Chinese, Ayurvedic, Tibetan and western herbal medicine systems. Grateful Body will always hold a firm commitment to the health of people and the environment.  Their products include toners, cleansers, moisturizers and serums for the face.

pantry-logoPantry products have a fantastic selection of scents in their hand and body lotions as well as their hand and body butter and healing creams.  They offer healing creams specifically formulated to soothe the irritation of eczema as well as a lotion to provide relief for those undergoing radiation.

BNB_LOGO_Silver-300px -2

Butt Naked Baby has a straight forward line specifically formulated for all your baby’s needs.  I have found that their 911 Rescue Cream also helps alleviate dry cracked hands that are constantly in water due to frequent hand washing.


  For the expecting or new mama Anointment developed belly butters for the growing belly bump as well as postpartum recovery kits.  Baby balms, bath salts, baby oil, beard oil, and shave soap round out their line of products.

Screen Shot 2019-02-23 at 10.22.21 AM

Chagrin Valley Soap & Salve has infused their soaps, salves, and lip butters with therapeutic  herb infused oils such as unrefined tamanu and sea buckthorn. Tamanu has been used as a natural remedy for acne, eczema, psoriases and a whole host of skin ailments. Sea Buckthorn oil contains approximately 190 bioactive substances. It has a beneficial effect on skin because it is a strong antioxidant. Sea Buckthorn oil fights free radicals, helps rebuilds cells and delays cell aging, supports wound healing, reduces scars, and improves skin elasticity and structure.  Their line also includes body balms, bath salts, baby salve and natural deodorants.


Cocoon Apothecary has both a facial care line for all skin types and a men’s line that includes not only skin care, but beard oils, shave cream and pomade.  Their beard oil scents include muskoka, humidor, bay rum, and ubermint.

These are only a few of the brands that are offered.  We also carry Blissoma, Wild Bloom Skincare, Graydon Skincare, VIVAIODAYS and so much more.  Our website will soon be updated to include information on all our makers.  In the meantime, feel free to come in and soak in the wonderful scents and make use of the many testers.

Shop Earthly Beauty Online

Cruelty-Free Cosmetics Act Passes in California Senate

SB 1249 makes it illegal for cosmetics manufacturers to sell any finished product or component that was knowingly tested on animals after January 1, 2020.  The bill states that “Existing law prohibits manufacturers and contract testing facilities from using traditional animal testing methods within this state when an appropriate alternative test method has been scientifically validated and recommended by the Interagency Coordinating Committee on the Validation of Alternative Methods (ICCVAM) or other specified agencies.”

The current law left a huge loophole regarding the import of products that violate the existing anti-cruelty laws.  This next step by California law-makers which was backed by organizations such as  Social Compassion in Legislation (SCIL) and the Physicians Committee for Responsible Medicine (PCRM) will serve as an example for legislation in other states or for the country as a whole.

The battle is not over yet.  It is still yet to pass the state’s appropriation committee.  PETA is calling for support fom the California residents to urge their legislators to pass the appropriations necessary to make this bill effective.  A link is provided below to contact the appropriate individuals for appropriations.  This link is limited to California residents. If you are a resident of California, please take action or share with a California resident to take action.

The sale of beauty products and ingredients that are tested on animals may soon be banned in California.

Source: Cruelty-Free Cosmetics Act Passes in California Senate

California residents, please urge your state assembly member to vote YES on S.B. 1249.

Source: Help California Go Cruelty-Free! | PETA

SB 1249 (Galgiani), the California Cruelty-Free Cosmetics Act, passed by a vote of 21 to 9 on the Senate floor on Wednesday.

Source: SB 1249 California’s Cruelty-Free Cosmetics Act Passes Senate with 21-9 Vote | The Physicians Committee

The California Cruelty-Free Cosmetics Act (SB1249) just passed in the California Senate yesterday. The proposed bill would ban the sale of all cosmetics tested on animals by 2020, making the state a leader in the movement for vegan and cruelty-free cosmetics.

Source: Cruelty-Free Cosmetics Act Passes in California Senate

Legislative Information header image: click to go to the home page

Source: Bill Text – SB-1249 Animal testing: cosmetics.

Source: California Cruelty Free Cosmetics Act passes the Senate | Cruelty Free International

Personal Care Products Safety Act

On May 11, 2017 Senator Feinstein of California and Senator Collins of Maine introduced S.1113 the Personal Care Products Safety Act.  This is the first bill introduced to improve or update the Food Drug and Cosmetic Act which was passed in 1938.  As we all can imagine it is woefully inadequate to address the huge changes that have occurred in this industry in the 80 years since then.  Also this act did not give guidance or regulation to the cosmetic industry regarding transparency of ingredients.

The S.1113 act has not progressed much since its introduction and subsequent referral to the Committee on Health, Education, Labor, and Pensions.  The lack of movement is disappointing in itself, but also will not correct many of the aforementioned issues.  Having said this, I prefer that they still move forward on this act for a few reasons.

First, it has the potential to help reduce animal testing for cosmetics.  The act specifically states that it encourages

“the use of alternative testing methods that provide information that is equivalent or superior in scientific quality to the animal testing method”,

to “use fewer animals than conventional animal-based tests when non-animal methods are impracticable”,

as well as “encourage… the sharing of data across companies and organizations that are testing for safety in cosmetics avoid duplication..”  Since we know that most of the cosmetic brands are already owned by the same seven companies this should be a no-brainer. 7 companies own 182 beauty brands – INSIDER

The National Anti-Vivisection Society (NAVS) would like to go much further and encourages you to contact your representatives to support a ban on the use of live animals for cosmetic and personal care testing.  I agree with them on this however would like to see any movement that would prevent unnecessary cruelty.  The NAVS link below provides a means to make your voice heard on banning animal testing for cosmetics.  Demand that Personal Care Products Safety Act Includes Ban on Animal Testing – National Anti-Vivisection Society

According to Women’s Voices for the Earth there are a number of other positive impacts if the bill gets passed.

  • Manufacturers must register their facilities, products and ingredients to the FDA.
  • It closes labeling loopholes except for fragrances
  • Reverses coal tar’s protected status
  • The FDA will be required to assess the safety of five chemicals per year starting with the following
    • Diazoidinyl urea
    • Lead Acetate
    • Methylene glycol/methanediol/formaldehyde
    • Propyl Paraben
    • Quaternium 15

These five ingredients are mostly related to preservatives which help increase shelf life for their products, however there are a number of safe preservatives available that they can use to reformulate safer products.

There are some provisions that were included to prevent overwhelming compliance issues for small businesses and small batch manufacturers.  This is seen as a positive by some and a negative by others who are concerned that it leaves too great a gap.  I like to support small batch suppliers and would not like to see any of them driven out of the industry.


The bill is intended to fix the deeply flawed system currently in place that is supposed to oversee cosmetic and salon product safety. But is it enough?

Source: Will the Personal Care Products Safety Act Ensure Safety of Cosmetics?

What the Handcrafted Soap and Cosmetic Guild is doing about the Personal Care Products Safety Act 2017 sponsored by Senator Diane Feinstein

Source: What We Are Doing – Personal Care Products Safety Act 2017

Summary of S.1113 – 115th Congress (2017-2018): Personal Care Products Safety Act

Source: S.1113 – 115th Congress (2017-2018): Personal Care Products Safety Act | | Library of Congress

Details for S. 1113: Personal Care Products Safety Act

Source: Details for S. 1113: Personal Care Products Safety Act –

Sponsored by Dianne Feinstein D-Calif. Introduced to the Senate on May 11, 2017 — Personal Care Products Safety Act This bill amends the Federal Food, Drug, and Cosmetic Act to require cosmetics companies to register their facilities with the Food and Drug Administration (FDA) and to submit to the FDA cosmetic ingredient statements that include the amounts of a cosmetic’s ingredients.

Source: S.1113: Personal Care Products Safety Act | Represent | ProPublica

Finally, some positive news out of DC!

Source: The clean beauty bill (PCPSA) is back on track | Well+Good

Demand that Personal Care Products Safety Act Includes Ban on Animal Testing – National Anti-Vivisection Society

Use Technology to Shop Compassionately

It can be frustrating and difficult to make choices while you are in the store.  You can arm yourself with your cell phone to ensure the products you are considering buying are not contributing to cruel animal testing.  Below are a few phone apps that are worthy of consideration.

Cruelty Cutter

Source: Cruelty Cutter – Rescue + Freedom Project

The app is supposed to allow you to scan a product and it will return if the product is cruelty-free or not.  Once you have your result, if it is not cruelty-free you then have a choice to share your findings via Facebook or Twitter and announce that you chose not to purchase the product.  Unfortunately, I have tested the Cruelty Cutter app on my albeit outdated Android Edge 6 but it appears to have issues connecting to Facebook.  I have contacted the company for resolution,

The Leaping Bunny Program is the gold-standard in cruelty-free certification for personal care and household products companies and signifies no animal testing at any stage of product development.


This app does not offer the very handy scanner option, but you can still look up the company of the product to verify if they are cruelty free.

Check if a company is cruelty-free! Bunny Free lets you search for companies by name and tells you whether or not they test on animals.

Source: Bunny Free App | PETA

Bunny Free works pretty similar to Leaping Bunny and it does have a share button for social media.  Unfortunately the Share button appears to only share the application, not information about the product though you could enter the information manually.