Some people say if it’s not broke, don’t fix it. Well, we’re not “some people”, and we believe in making good things better. We saw how people were using Amend facial serum, and what they wanted from that step in their routine. Amend was always made to boost skin to handle sun exposure, but often people that spend time in the sun also need brightening. Uneven coloration from damage buildup is one of the biggest things we hear about as people get into their mature years. Now Aura is made to act as your ideal pre and post sun treatment, as well as long term help to create your best skin at every age.
Aura still has the same level of pomegranate extract for highly bioavailable antioxidants (and its golden color) and it now also has fermented Wasabi extract and Sodium Ascorbyl Phosphate at 3% which are both powerful antioxidants in their own right. These combine with Coenzyme Q10 to improve the appearance of firmness and maintain the look of youthful skin. Aura is your all around daily maintenance best friend – you won’t ever want to be without it.
Aura also layers effortlessly so you can apply it in addition to your favorite moisturizer, foundation, or sunblock products. The weightless feel won’t clog or make your skin feel greasy, just hydrated and balanced.
We’ve removed the aloe and jojoba, making this recipe friendly to folks who have these common botanical allergies. The aloe has been replaced with a gorgeous organic rosewater and the jojoba we traded out for Baobab. The rosewater and a hint of clary sage flower essential oil combine with the base herbs to make an absolutely delightful aroma. The addition of a slight amount of natural scent is one of the other major alterations we made to this concept, and we think you’ll approve. It’s light, it’s fresh, it’s sweet, and it will make you look forward to using it daily.
Pomella® trademarked pomegranate extract is the star ingredient of this packed recipe. Pomella® has been verified scientifically to be a superior antioxidant with a more bioavailable fraction than extracts that just focus on ellagic acid. Pomella® is a whole pomegranate extract, so it still has ellagic acid but it actually focuses on punicalagins, a previously less known fraction but one that the body is able to better use. Pomella® helps your skin cells maintain a more vital appearance. Damage occurs daily from environmental stress and it’s important to provide nutrients daily so your skin can function at its best to protect you. Maintain the appearance of youthful, firm, elastic, vital skin by using Aura anytime you’ve been or will be in the sun.
Coenzyme Q10 offers a collaborative effect to the total formula to reduce the appearance of wrinkles and improve the look of firmness. Oils of Acai and Cranberry continue to pack in the antioxidant punch with light conditioning that soaks right into skin. Healthful Rooibos creates a subtle but potent infusion base.
We revised the herbal base in a big way to better brighten the appearance of skin. Our trio of Licorice root, Gentian, and Uva Ursi work together to create the appearance of even color. They bring glabridin, gentisic acid, and alpha arbutin to the mix – three phytonutrients with fancy names and proven abilities at altering the look of pigmentation.
Sodium Ascorbyl Phosphate is an effective, stabilized form of Vitamin C that will have your skin looking vibrant when used regularly. Vitamin C is known to improve the look of fine lines, coloration, firmness and more. Aura is now our premiere Vitamin C serum for the whole face and for all skin types. If you have dry skin you can layer with Timeless and get double the benefits.
The total effect of Aura Phyto Brightening Serum is the look of an overall more brilliant you. Prevention is your best plan for youthful, healthy skin so it’s never too early to start protecting.
POMELLA® Extract is covered under U.S. Patents 7638640, 7897791, 7919636 and E.P. 1734949 and POMELLA® is a registered Trademark of Verdure Sciences, Inc.